Who wants to Wistia and chill?

The power of storytelling in advertising I don’t know about you, but even though I’ve been working in sales and marketing for a while, one of the things I hate is… ADS! Trying to catch the highlights from last night’s Red Sox game — not before you watch a barrage of ads.Listening to soundtrack from …

3 Lessons Learned from Diving Into Podcasts

Can’t stop, won’t stop…LEARNING Damn, 10 episodes went fast! Whoa boy, I can’t believe it’s already been 10 episodes into Biznecdote, a podcast I started because I was interested in scratching that itch to try my hand at podcasting. While I’ll be the first to admit, I have a long way to go and a …

Sales Insights from the “Buyer Side”

The hidden power of “No” A lot of the time my job is focused on the “seller-side” of a sales process, but occasionally I get to step on the “buyer-side” of a sales process, which has been the case the past couple of weeks and I was reminded of a very important but often overlooked …

Still on Pandora?!?!?!

The hidden cost of change “You’re still on Pandora?!?!?! How old are you? You know Spotify is better because of x,y,z features…” That’s the reaction I was met with when talking with a 20-something at a business meeting recently. What struck me, besides getting confirmation that I’m officially “Old,” was just how difficult it can …

Great Product & Amazing Customer Experience: Kalahari Biltong

#ReallyGreatProductMarketing Snacking healthy never tasted soooooo good I love highlighting companies that are doing really great product marketing and this week I’ll be focusing on Kalahari Biltong. I just finished a Crossfit workout and was looking for a healthy paleo-friendly snack at the local convenience store nearby and because I’m a wild and crazy guy. …

What Does Product Marketing Do?

The other day I had the opportunity to sit down with my friend and former colleague, Jeff Foley, VP of Marketing, Luminoso to record an episode of the Biznecdote Podcast. It was great and really fitting because Jeff has played a large role in defining how I view product marketing, which I thought was important …